Bulgari, the legendary Roman jeweler, has unveiled a stunning new iteration of its Tubogas collection, a testament to its innovative spirit and unparalleled craftsmanship. With a history spanning over 140 years, Bulgari continues to blend heritage and modernity, creating timeless masterpieces that resonate with jewelry lovers around the globe.

The relaunch of the Tubogas collection introduces 16 new designs, from bracelets to necklaces and even a luxurious timepiece, showcasing this distinctive technique's fluidity and versatility. Let’s dive into this remarkable collection's history, artistry, and evolution.

A Brief History of Bulgari and Tubogas

Founded in 1884, Bulgari (often stylized as Bvlgari) began as a single shop in Rome. Over the decades, it grew into a global powerhouse, celebrated for its bold use of colored gemstones, architectural motifs, and audacious designs.

The Tubogas technique, introduced by Bulgari in the 1940s, derives its name from the gas pipes used to transport pressurized gas in the 1920s. This seamless jewelry design, crafted without soldering, became a hallmark of modern Italian style. First seen in Bulgari’s Serpenti collection in 1948, Tubogas gained cult status in the 1970s with its sleek yellow gold creations that epitomized Italian glamour.

Today, Tubogas symbolizes innovation, blending functionality with timeless aesthetics.

The 2023-2024 Tubogas Collection

The latest Tubogas collection is a radiant tribute to the designs of the 1970s, reimagined for the modern era. Here’s what makes it extraordinary:

Jewelry Highlights

• Versatile Bracelets: Four distinct styles are available, from sleek 18-karat yellow gold to a tri-color design incorporating yellow, rose, and white gold. Options with diamond studs are also available for those seeking extra brilliance.
• Necklaces and Chokers: The collection includes a sophisticated chain necklace with a central Tubogas element and a sleek choker, available in plain yellow gold or adorned with edgy diamond studs.
• Parentesi Motifs: Inspired by the geometric patterns of Roman pavements, this signature design is revisited with dazzling diamonds, blending heritage with contemporary flair.
• Colorful Gemstones: A highlight of the collection is a necklace featuring vibrant stones, including tanzanite, rubellite, and green tourmaline. These gemstones are framed by geometric hard stone inserts and pavé diamonds, showcasing Bulgari’s mastery of color and craftsmanship.

The Tubogas Timepiece

The collection also introduces the Bulgari Tubogas watch, combining the tubular fluidity of the bracelet with a yellow gold case inspired by ancient Roman coins. The timepiece features a black lacquered dial with diamond indexes, offering an elegant contrast to its supple, tri-color gold bracelet.

Innovation Meets Artistry

Bulgari’s Tubogas technique pushes the boundaries of traditional craftsmanship. By seamlessly interlocking gold strips without soldering, the artisans create flexible, flowing designs that feel as comfortable as they look stunning.

This dedication to artistry is evident in the brand’s collaborations with contemporary artists and designers, including:

• Antoni Tudisco, whose digital campaign reimagines Tubogas in a surreal, metaphysical dimension.
• Christopher Bauder, a Berlin-based light artist whose kinetic sculpture, The Wave, captures the fluidity and movement of the Tubogas spirals through a mesmerizing play of light and shadow.

Bulgari’s Enduring Appeal

Bulgari’s bold designs have captivated some of the world’s most famous figures, from Elizabeth Taylor and Sophia Loren to contemporary stars like Zendaya and Priyanka Chopra Jonas. Known for its audacious use of color and impeccable craftsmanship, the brand is synonymous with Italian luxury.

• Fun Fact: Bulgari’s jewelry accounts for approximately 50% of the brand’s revenue, with perfumes and watches making up the rest.
• Global Reach: Bulgari operates over 300 boutiques worldwide, including its flagship store on Via Condotti in Rome.

The Tubogas Legacy: Timeless Versatility

The Tubogas collection isn’t just jewelry—it’s a statement. Whether paired with everyday attire or evening wear, these designs offer unmatched versatility and embody the spirit of Italian elegance.

From Parentesi's architectural inspiration to the vibrant gemstones in its colorful designs, Tubogas reflects Bulgari’s ability to innovate while honoring its storied past.

Explore the Collection

Discover the radiant glow of the Tubogas collection and experience the seamless blend of heritage, innovation, and luxury that defines Bulgari.

Which piece from the collection speaks to your style? Is it the bold bracelets, the colorful gemstone necklaces, or the timeless Tubogas watch? Let us know in the comments!

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