Imagine this: not only are we following our favorite celebrities and influencers on social media, but now we’re also captivated by AI-created models! It’s 2024, and virtual influencers have stepped out of the realm of sci-fi to become digital icons, shaping trends, sparking conversations, and captivating audiences worldwide. From their creative personas to their engaging content strategies, these virtual influencers are redefining what it means to be an influencer today.

In today's competitive jewelry market, cultivating customer loyalty is more crucial than ever. A recent report by Intuit Inc., "The Science of Loyalty," provides valuable insights into the drivers behind consumer behavior and how brands can foster deeper, more meaningful connections with their customers. This article explores how these insights can be applied to the jewelry industry to build and maintain loyal customer relationships.

In the world of sustainability, where ideas for a better future thrive, a significant gap exists between the industry's sustainability efforts and the mindset of the average jeweler. The answer to bridging that gap is changing consumer behavior. This article explores why this matters and how to shape such a shift.

Did you notice all these posts with companies sharing their (new) female leaders? It took a while, but suddenly brands and marketers have embraced the inclusivity train so wholeheartedly that one wonders, what's next? 

Moreover, it's going so fast; are the inclusivity and diversity marketers missing something?

Alon Ben Joseph and I decided to create our own room on CLUBHOUSE, and we called it: The Jewelry Experts. Our topic this time? Jewelry Influencers and KOL's. What are they, who they are, how they work, and the difference between an influencer and a KOL or KOI?
Why is working with them a challenge, and why should you include it in your marketing mix?
The discussion on Clubhouse called for more sharing of insights, tips, and prices. Here is ALL you need to know about working with jewelry influencers!

Going viral with a jewelry item on social media isn’t easy. But you may accidentally find your angle and go viral on TikTok. A fun example: The Forbidden Gatorade viral videos

My blog about jewelry marketing last year caused a bit of a stir. Sit back and let's talk about jewelry marketing today. This weird 2020 has challenged so many jewelry businesses. How to get your marketing right in 2021 and beyond? We might have an answer!