5 Tips for Buying an Engagement Ring Online

Thanks to the power of Internet, we no longer have to visit the local jeweler to swoon over a dreamy diamond. We can shop in the comfort of sweats with Netflix playing in the background and have the world of diamonds at our fingertips. However, the endless number of online diamond vendors can cause a major headache for deciding the when, where and how to purchase your next piece of sparkle.

The team of experts at Brian Gavin Diamonds have provided a few essential steps to keep in mind before purchasing a diamond online.

1. Study, Study, Study: diamonds are a science – not just a fashion statement.

Put the Diamonds for Dummies book aside and refer to diamond blogs, diamond education portals and online tutorials for your diamond education. Learn the in’s and out’s of a diamond to determine your preferences, what’s worth investing and what you can skip. Whether you’re interested in a perfectly colorless diamond or a warm, yellow-tinted diamond, having knowledge of the Four C’s will help you choose what’s worth investing in and help you make the diamond of your dreams a reality.

Cape Series by Brian Gavin Diamonds

2. When comparing diamond brands, do your research and look at the details each diamond vendor provides.

Some vendors provide only the basic diamond details, such as a copy of the diamond grading report and a price. Other diamond dealers provide a copy of the diamond grading report and a clarity photograph of the diamond upon request. However, the most trusted vendors give diamond grading details for every diamond, which are complete with clarity photographs, high resolution videos of the diamond and images that show the degree of optical symmetry and estimate the volume of light return and sparkle factor. These are the vendors you should count on when shopping for a diamond online.  

Additionally, read through review websites to learn more about customer experiences through the online buying process. Websites like iVouch, the Jewelers Vigilance Committee, the Better Business Bureau and Trust Pilot give you a glance of how many people are satisfied and the company’s response to the customers who were not satisfied. These reports not only help characterize the company but also can help you compare a variety of brands in one spot.

3. Buy Diamonds from vendors who process and handle the diamonds beforehand – not robots.

A majority of online diamond dealers never actually see the diamonds that they advertise for sale. Most of the websites advertising thousands of diamonds in inventory, do not always have diamonds in inventory but instead have listed diamonds that are being offered by various diamond cutting houses. However, the brands that make a promise to personally inspect and report their diamonds can ensure each product matches their standards and delivers on their brand promise.

Generations of jewelry cutters in the Brian Gavin Diamond family.

4. Ensure the diamond seller provides a generous inspection period and return policy.

Like any new car test-drive or clothing store dressing room, you need a comfortable trial-period with your new piece of sparkle to ensure you are completely satisfied with the diamond. A brand that values a robust return policy and gives a generous trial period is more likely to deliver a great experience and happy customer. Double check the return period, shipping information, shipping insurance, etc. before purchasing a diamond online.

Photo received by a Brian Gavin Diamond customer.

5. Take advantage of the live-chat features, contact forms and customer help-lines.

Read enough? Look to the digital customer service features as a direct resource for your questions. Consider this your personal jeweler interaction, without the in-store sales-pitch or pressure to spend something out of your budget. Many online jewelry retailers have this online chat feature and phone help line, however, not all have a diamond education portal, which provides visual and textual answers to most diamond-buyer’s FAQ’s.

Shopping for a diamond online doesn’t have to be stressful. In fact, the online diamond buying experience comes with a lot of perks. Before you buy, do your research. At Brian Gavin Diamonds, we want you to feel confident in every purchase you make – a diamond is an important investment. So, we’ve created two guides to help you through the process of purchasing engagement rings and Super Ideal Cut diamonds.

Click here to download “10 Tips on How to Buy Super Ideal Cut Diamonds” and

“10 Tips for Buying an Engagement Ring”: http://www.briangavindiamonds.com/whitepaper-diamond-ering

*this article is a contributed post by the brand.

Brian Gavin, Diamond, engagement ring

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