Early 90's
My kick-off in jewelry started perhaps working in a jewelry chain store as a manager in my early '20's, yet the real kick-off took place when I moved to Valenza, Italy. The capital of the jewelry world, a small town full of the most amazing artists and craftsmen. I learned everything here and spent hours in jewelry workshops, offices of diamond-and gemstone sellers, and jewelry fairs. This is the town where I ran a jewelry store for 6 years and worked with the family-owned jewelry wholesale business. 

In addition, I guided Italian high-end brands at International fairs. They hired my knowledge and trustworthiness, as well as for my natural flair with customers from all over the globe. Also, I speak 3 languages fluently.

When I sold my agency, I started to do freelance work with jewelry brands and companies. I was hired to bring two brands that suffered 'reputational damage' to the market and helped a wholesale company with sales and brand storytelling. I also was a sales manager for an American watch company for a year. 

In the same decade, I worked with a new concept of E-commerce and was their head buyer of fine jewelry.

This is the decade that I started a new adventure. Blogs were this new world where I could share my insights and all that beauty created by the many fantastic jewelry designers, brands and companies worldwide!

Bizzita became a huge success due to its unique tone of voice and content created. It appealed from day One to both consumers as to the jewelry professionals. This is the era where I started to work as a contributor for jewelry magazines, again worldwide. Jewelry retailers and -companies started to work with me, hiring me as a short-term or long-term consultant, and recently, I started coaching goldsmiths, i.e. I help them to achieve their goals and turn dreams into action with online one-on-one sessions. Something I find very fulfilling. 

I speak at trade shows, write opinion articles and am part of different panels and groups. Unique is my huge reach on LinkedIn, where I share posts and articles with more than 30.000 direct jewelry, luxury and publishing connections.

Bizzita is a platform that offers jewelry lovers to gain inspiration, tips and insights. And for jewelry retailers, jewelry brands, designers and all jewelry industries a place to shine brightly!

We know that Bizzita is the ideal matchmaker :-)                                                                                                        With our new Store Locator and Business Locator your store or jewelry company will get found so much easier! I always wanted to provide this service, it makes the platform more interactive and a great resource for everyone interested in jewelry! And there is never a dull moment, we have more coming up soon!