Written by Esther Ligthart
on Tuesday, 09 July 2024.
Posted in Marketing, Business & Industry
In today's competitive jewelry market, cultivating customer loyalty is more crucial than ever. A recent report by Intuit Inc., "The Science of Loyalty," provides valuable insights into the drivers behind consumer behavior and how brands can foster deeper, more meaningful connections with their customers. This article explores how these insights can be applied to the jewelry industry to build and maintain loyal customer relationships.
on Friday, 04 March 2022.
Posted in Trends & Inspiration, Business & Industry
Have you noticed how local stores are gaining popularity? From fresh local produce to locally made arts and crafts. We are turning our heads and hearts towards our own communities. Even if this trend was visible before the pandemic started, the pandemic and its consequences likely significantly impacted embracing it. Here is what it means for jewelers, jewelry stores, goldsmiths, local jewelry companies, and jewelry designers.
Written by Esther Ligthart
on Monday, 05 July 2021.
Posted in Industry, Business & Industry
FURA Gems has exciting ideas about how to transform the precious gemstone market. In this article, we read how they do it!
Written by Esther Ligthart
on Friday, 30 October 2020.
Posted in Industry, Business & Industry
Is showing your political color a good idea for your jewelry business? In this weird 2020, you didn't have to deal only with a pandemic. This is an election year in the U.S., too. While the rest of the world watches what will happen, we will explore this blog if showing your political colors -as a business is part of the deal today.
Written by Esther Ligthart
on Wednesday, 21 October 2020.
Posted in Marketing, Business & Industry
My blog about jewelry marketing last year caused a bit of a stir. Sit back and let's talk about jewelry marketing today. This weird 2020 has challenged so many jewelry businesses. How to get your marketing right in 2021 and beyond? We might have an answer!
on Monday, 01 January 2018.
Posted in Industry, Business & Industry
Written by Esther Ligthart
on Tuesday, 23 December 2014.
Posted in Brands & Designers
